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How should AEO be measured? Not with visibility alone, unless a company has figured out how to monetize just that visibility. Revenue needs to be the north star for AEO, just like it should have always been for SEO…

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Eli Schwartz

schwartze

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Posted Aug 22, 2026

Metrics captured Aug 28, 2026 · 18:04 UTC

Your turn

Write your version.

Interview first. Draft second. Never copy.

You are my writing partner. I want to write a post that challenges how my field measures success, grounded in my real client or company experience, NOT a copy of anyone else's. The pattern: the measurement question → the popular metric, rejected with its loophole named → the metric that should replace it → the honest complication. Interview me ONE question at a time and wait for my answer before asking the next. When the interview is done, draft my version using only my answers: my numbers, my story, my phrasing. Do not reuse the original post's wording, examples, or metaphors. Ask me: 1) What does my field currently measure that I think is wrong? 2) What's the loophole that makes the popular metric defensible-sounding? 3) What should the north star be, and who did I see win by using it? 4) What makes my replacement metric hard to measure, honestly? 5) What would I tell someone to track starting Monday?
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Short excerpt shown under fair-use analysis. Full credit to Eli Schwartz.

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